Hook Line & Jig Custom Baits
About Hook Line & Jig Custom Baits
Hook Line & Jig Custom Baits was built around one simple idea — make fishing tackle that actually catches fish. Based in Rochester, Minnesota, our baits are designed and tested on the same Midwest waters where anglers chase walleye and bass every season. From rivers to lakes and through the ice, our goal is to build dependable tackle that performs when it matters most.
We specialize in hand-built jigs, blade baits, jigging lures, and custom soft plastics. Each bait is carefully assembled using quality components and proven color patterns that anglers trust. Many of our products are built in small batches to ensure consistent quality and attention to detail.
At Hook Line & Jig, we also offer custom color options, allowing anglers to match the forage and water conditions where they fish. Whether you’re looking for a proven standard color or something unique for your local fishery, we can build baits specifically for your needs.
More than anything, Hook Line & Jig is built by anglers who love being on the water. Our tackle is designed to help other anglers enjoy the same experience — catching more fish and making the most of every trip.
Built by anglers. Tested on the water.
Hook Line & Jig Pro Staff
The Hook Line & Jig Pro Staff Team is made up of passionate anglers who spend real time on the water chasing walleye and bass across the Midwest. These anglers help represent the Hook Line & Jig brand while putting our tackle to the test in real fishing conditions.
Our Pro Staff members are more than just fishermen—they are part of the Hook Line & Jig community. They share fishing reports, help test new bait designs, and provide valuable feedback that helps us continue improving our products.
From weekend anglers to tournament competitors, our Pro Staff team helps demonstrate how Hook Line & Jig baits perform where it matters most—on the water.
Through their experience and dedication to the sport, they help introduce more anglers to custom-built tackle designed to catch fish.
What Our Pro Staff Does
• Test new bait designs and colors
• Share fishing reports and tips
• Represent Hook Line & Jig on the water
• Help grow the fishing community
Kyle VandeWalker
Midwest Walleye Angler
Kyle spends countless hours chasing walleye on Midwest rivers and lakes. His time on the water helps test and refine Hook Line & Jig tackle in real fishing conditions.
Specialty:
Walleye jigging and river fishing
Carson VandeWalker
Next Generation Angler
Carson represents the next generation of Midwest anglers. With a passion for fishing and learning the sport, he spends time targeting walleye across Minnesota waters.
Specialty:
Walleye fishing
Byron Bear Fishing Team
Community Fishing Team
The Byron Bear Fishing Team represents the future of fishing in the local community. These anglers bring energy, dedication, and a passion for the sport while representing Hook Line & Jig on the water.
Focus:
Youth and community fishing
Dixon Magnuson
Tournament & Weekend Angler
Dixon brings experience and dedication to the Hook Line & Jig Pro Staff team. Whether fishing tournaments or spending a day on the lake, he helps put our tackle to the test.
Specialty:
Bass Fishing
Nick Vang
Tournament & Weekend Angler
Nick enjoys chasing bass across Minnesota lakes and rivers. His time on the water helps showcase how Hook Line & Jig baits perform in real fishing situations.
Specialty:
Bass fishing
Gabe Kuettner
Midwest angler who spends countless hours chasing walleye. He is also the Walleye Searchers of Minnesota Youth Coordinator, helping introduce young anglers to the sport of fishing.
